Theory Interior Design

Nice to meet you!

Theory Interior Design is a full-service interior design studio specializing in hospitality and exclusive residential design. Founded in 2023, we are a new studio in the Indianapolis area, but we are not new to design. Our expertise in residential and commercial design has allowed us to create experiences, not just spaces.

We believe in creating spaces that are simple, timeless, and sophisticated.

Our client-centered planning process allows us to anticipate needs and to propose solutions that are tailored to each client’s unique function and aesthetic.



Ashley Bedwell

Principal Designer


Ashley Bedwell is the Principal designer and founder of Theory Interior Design. After earning her degree in Interior Design at Purdue University, she went on to practice as a Registered Interior Designer for over 10 years in Indianapolis with a focus on commercial and residential design. 

Ashley is NCIDQ certified, the recipient of the 2013 Emerging Talent Award presented by the Interior Design Coalition of Indiana, and has had her past work featured in Indianapolis Monthly.

Committed to the vision of each client, Ashley strives to transform spaces into memorable and tangible design that reflects the client’s unique style. There is no project too big or too small.